MasterClass Aleph

Crafting compelling stories
Understanding your customers deeply
Always Be Collecting Data (ABCD)
Test and Learn: Trying New Things for a Better Bran
Learn From Mistakes: Getting Stronger After Things Go Wrong

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Elyse Estrada is the Global Chief Marketing Officer at Aleph, a leading global enabler of digital advertising. She is a seasoned professional with a 20-year digital career with a diverse background that includes roles at Mediacom, H&M, and Foursquare. Elyse brings a wealth of experience in digital media strategy, brand marketing, and sales enablement. In her current role, she spearheads Aleph's global brand strategy, communications, and educational initiatives, focusing on connecting major digital platforms with advertisers and consumers in emerging countries. Elyse is not only a dedicated builder and fixer but also a passionate advocate for talent development, particularly from under-represented groups, and is committed to fostering diversity and inclusion in the industry.

What is Digital Ad Expert Masterclass?
Digital Ad Expert Masterclasses are designed to cater to each speaker's unique topic and preferences, ensuring a rich and immersive learning experience related to entrepreneurship, brand building, creativity, and digital marketing. With a focus on providing in-depth knowledge and invaluable industry insights by experts, we inspire people and empower the growth of aspiring digital professionals.
How will I benefit from this masterclass?
Attending our series of masterclasses offers a comprehensive learning experience and insights into various aspects of digital marketing, including business strategies, entrepreneurship, brand building, and social media. In these sessions, you’ll gain invaluable knowledge and practical skills taught by industry experts.
How can I access the materials or resources of the masterclass?
You can access all the masterclasses by registering and obtaining the Digital Ad Certificate. To join, simply register on our website: www.dac.digitaladexpert.com, confirm your email, complete the introductory course (prework), and choose the modality that best suits your needs.
Will there be an opportunity for Q&A during the masterclass?
During the masterclass, we will keep the chat open for participants to ask questions. In the end, the speaker will allocate 10 minutes to answer them.